Direct sales and marketing specialists, K&A Global, have shared their top tips to help budding entrepreneurs ace their next sales pitch.
With markets becoming increasingly saturated it is vital to ensure that sales pitches are effective to avoid ending up on the scrap pile of potential customers. Direct sales and marketing specialists, K&A Global, are committed to developing a strong brand image and share their top tips on making a great first impression:
- Do your homework – Stand out from the crowd with anti-generic emails. Sparking an interest immediately is critical to success. Explore ways in which your products and services add value to business models, and segregate the market accordingly, targeting marketing through these platforms. It is critical to success to evoke emotion immediately as this will boost engagement levels.
- Keep the intro short and sweet – educating the subject is vital during the intro is essential to success. Set out clearly that the purpose of communication is to assist and add value to the product or service on offer today. Including statistics is an easy way to pack a punch when sparking an interest.
- Go the extra mile – communicated research will validate claims of how assistance can be offered on a personal basis. Customers like to feel special, and it is important to communicate actions, so they are aware of additional endeavours to produce results.
- Follow up – find the balance between adding value and pestering, or risk losing all leverage that is hard to build. Ensure a customer has space to breathe while offering follow up care. It is important to reinforce the positive relationship with the brandto forge a lasting connection.
K&A Global Inc. is an outsourced sales and direct marketing firm based in Chicago. The firm specializes in a personalized form of marketing whereby they can connect with their clients’ ideal consumers on a face-to-face basis. This one-to-one interaction with consumers helps to drive long-lasting and personal business relationships between brand and consumer as well as increasing customer acquisition, brand awareness and brand loyalty for their clients.